Positioning ads at the very top of the screen, that spread from left to right, is a great way to capture attention, and get your advert noticed. These ads are known as banner ads, and they could help to increase your sales or sign ups. But to do this, the advertisements need to be well designed, practical, and visually effective. Here at Pumpkin Web Design Manchester,this is what we excel at. We work with companies and business around the North West and across the region, from Southport to Wigan, to provide web design solutions that deliver results. As a result, we have produced this guide to everything you should know about designing website banner advertisements effectively.
What are the important considerations for designing website banner advertisements?
So, when creating banner ads, what should you consider? Well, there are a number of things to take into account. These include:
- The purpose of the banner
- The colour scheme
- The call to action button
Deciding on the purpose of the banner advertisement
First of all, you will need to consider the purpose of the banner. Different companies use banner advertisements in different ways, to achieve different purposes. These include:
- Encouraging sign ups- For companies that want to increase their sign ups, a banner advertisement offering a price reduction or voucher for signing up will be very effective. Emphasise the percentage reduction to really grab attention, and make it as easy as possible for people to complete the process, to get the voucher or discount code. This will secure a positive user experience, and can help to increase sales, after increasing sign ups.
- Encouraging sales- If you have a brand new product, or an incredibly popular product, you could create a banner advertisement for this. The ad will take users directly to the purchasing process, for the advertised product. This is a helpful way to pre-empt users needs and increase sales.
Choosing the right colour scheme for the banner advertisement
Another important consideration for an effective banner advertisement is the colour scheme. Your advertisement will need to use your branding, colour scheme and logo, to show to potential customers that the advertisement is legitimate and connected to the same webpage they are currently viewing. People are now more cautious than ever before,and building consumer trust is essential. Having said that, your advertisement also needs to stand out from the rest of your website, to really grab attention and be noticed. Inverting the colours from the website, for the banner ad, can be very effective.
Using the perfect call to action button for your banner advertisement
Finally, your banner advertisement should include a call to action button. This button should take users to the next stage of the sign up or purchasing process instantly, making the transition as quick and simple as possible, so that you increase sales and sign ups. The button needs to be designed effectively, to appeal directly to your audience and motivate them to action. And it should also stand out from the page visually, to really get your customers attention.
For more information or advice about professional web design services, get in touch with the experts today, here at Pumpkin Web Design Manchester.