Easy web design changes to increase sales

For many companies and businesses, the principle goal of creating a website is to increase sales and sign ups. But when something is going wrong, and your potential customers are leaving your website, instead of purchasing, you will need to examine your web design thoroughly, to get to the root of the problem. But knowing which changes to make, to improve your design, can be a challenge. And this is something we excel at, here at Pumpkin Web Design Manchester. We are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to easy web design changes to increase sales.

So if your website just isn’t pulling in the sales like it used to, what can you do about it? Well, there are some simple changes you can make, to improve your results. These include:

Making changes to your call to action button: Your call to action button is crucial for promoting sales, as this is the link that will take your website viewers through the purchasing process. By making this more prominent and eye catching, you could find that more of your website users actually use it. A contrasting colour is a good idea, so that the button visually leaps out from the page. You could also try moving the button to see if this changes results.
Improve your images: Websites need to be visual to attract attention, and to keep it. If your images are not professional and high quality, you could be giving your potential customer the idea that your company isn’t professional either. And this will lead to a lack of sales. In addition, a lack of visual content in general will also lead to less sales, as your users want to see what you can offer, not read about it. In web design, showing of your skills visually is vitally important.
Add in social proof: In some instances, your users might find it difficult to put their trust in your company. Adding social proof to your website, like client testimonial videos, or even reviews from your social media or third party website can make all the difference.
Improve your product pages: If you are losing users from the product page itself, you need to make changes here. These should grab attention and excite your user as much as your landing page does, because it is the product page where your users decision will ultimately be made. Use high quality images and make sure you really show off the benefits of your products.

For more information or advice about professional web design that can help you get results, get in touch with the experts today, here at Pumpkin Web Design Manchester.