Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about effective design for data protection popups.
What are GDPR popups for?
Data protection popups are not a new feature for business websites. In fact, the GDPR popups were put in place way back in 2018 for companies and businesses to ensure significant data protection, and to get permission from website users for any data or cookies that might be involved in browsing your website. But even though customers and website users are finally getting used to them, some websites are still missing the mark when it comes to design. And even something as small as this can be enough to turn your potential customers and clients away.
What are the features of effective design for GDPR popups?
So if you want your data protection popup to effectively deliver the right information, without driving your potential customers or clients away, what should you consider? Well, there are several things to bear in mind, including:
- The colour- the data protection popup might not be an advertisement, or a popup to encourage users to sign up to your mailing list, but this doesn’t mean you should neglect the design. Many companies opt for a small grey box which can be difficult to read, especially on mobile devices, and they also do not use clear options or display the close button clearly. This can drive some website users away, when they cant access your website properly, because of the box in the way. As a result, you know your website users are now used to the idea of a data protection popup on website load, so why not deign this with company colours, or clear branding, so that they can instantly recognize it?
- The buttons- data protection popups tend to have three buttons, one to accept the data that the company wants to collect, one to close the popup, and one to either customise or change the data the company has permission to access. These buttons should be clear, and should clearly state what the user can expect from each one. You should also make sure that these buttons are the right size for the popup, and can be easily used by website users on a mobile device, where buttons that are too small can be a real problem.
- The size and positioning- some companies opt for a small popup box that can be easier to ignore, until the website user tries to click a link or change page, while others use a large box that ensures the content cannot be accessed before permission is granted. For user experience, a larger box is probably the better option, as website users are familiar with the GDPR popup, and would rather remove it before it causes a further barrier to website interaction.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.