Here at Pumpkin Web Design Manchester, we work across a variety of industries with clients and companies around the Manchester region, including Blackburn and Chorley. We provide professional, effective web design solutions that can help to grow your business. This includes designing stylish product pages that can get results. As a result, we have produced this guide to effective web design for product pages.
What are the features of effective web design for product pages?
So, product pages might be essential, but how can you design them to help increase sales and get more from your customers? Well, there are a number of options available. These include:
- Being visual
- Using animation
Being visual
The first step for success for any web-page is the visual appeal of the web design. You need to carefully blend colour schemes, typography, images and content to create something that is appealing to look at, but also practical. And this isn’t just for the users benefit. On your product page, using lots of high quality, professional images can seriously help to increase sales. Potential customers like to see what they are paying for, and what they can expect from your product. So showing off your products with great images, and video content if appropriate, can be a huge advantage.
For your product page, you should make sure that images of your products are:
- The focal point of the screen- you want your users to focus on your products, and not get distracted. So place the images in a prominent position, and make sure they will grab attention.
- Zoomable- people like to pay close attention to detail, especially when parting with hard earned cash. So let your users zoom in on your images, in high resolution. This way they can see the small details, and the overall quality of your products.
Using animation
Some companies have animated the images of their products to great effect. This could include:
- adding labels and icons to the product image to show off key details. This animation will need to be looped to make sure people don’t miss any relevant details or features.
- animating the product image so that it rotates to a different angle after a small amount of time. This is useful as it means that users can see the product from all sides.
- Using text content that appears in stages, next to the high quality image, and then disappears as the next point is displayed instead.
Animated images can be more effective than static images, as they draw more attention and interest through the movements.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.