If you have a stunning website, with fully functional links, attractive and eye-catching imagery, and client testimonials, you might be tempted to take your eye off the ball. But your work isn’t done just yet. Creating a great quality website, and then leaving it to do it’s own thing, is not a good way to ensure consistent, long lasting success. Instead, you need to keep on top of your website analysis, so that you can evaluate your web design effectively, using the research data provided. So what should you be looking out for? And what will be the signs of success? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients across Manchester and the North West region, including Southport and Wigan. We are sure to always deliver high quality results and stunning web design solutions. As a result, we have produced this guide to evaluating your web design.
Evaluating your web design
To really understand how well your website is performing, you will need to collect some data. This will include:
- Your conversion ratio- this will indicate the amount of website visitors that actually sign up, or purchase. Whichever option is your main goal or primary aim. A high conversion ratio goes some way towards proving how effective your web design is, especially your call to action elements
- The bounce rate- this is the amount of traffic that leaves your website after a very short amount of time. Generally before they have read your first page. A high bounce rate indicates that either your website is ranking for something unrelated to your company, and people are landing there by accident. Or that your web design just isn’t grabbing their attention and pulling them into your website.
- The time spent on your website- this can be a tricky piece of data. Generally speaking, most of your users want to find the information they need, and then leave. With or without signing up or purchasing. Which means that the longer people spend on your website, the worse experience they could be having. As they might be spending more time looking for what they need, due to poor design, navigation and layout choices. However, they could also be browsing your products, and if they ultimately make a purchase, this is clearly a positive.
- The amount of traffic- the amount of traffic that lands on your website is indirectly a result of your web design. Websites with quality web design, and quality web content will be displayed higher than others on the Search Engine Results Page (SERP), which means that they will attract more traffic than competitors.
Evaluating your web design: steps for local businesses
For local businesses, you should consider evaluating your websites performance in local terms. So you might try:
- evaluating your position on the local search results. Google My Business listings will show up for local searches. Try and land in the top position/s.
- adding a pop up to your website to collect user location data. This can help you find out where your traffic is coming from, and if your local optimization is effective.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.