Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about creating an effective online shopping experience.
What are the most important factors for an effective online shopping experience?
There are a number of factors that are crucial for an effective and positive online shopping experience. These include:
- Clear and functioning links- links from your landing page, menu buttons and image links are all absolutely necessary as part of the online shopping experience. And it’s essential that these are all fully functioning, directing your website users and potential customers to exactly the page they were looking for. This can make a big difference to the shopping experience, as your customers generally want to find the information they need quickly and easily, and links are an essential part of this.
- Search bar- to that end, a search bar that sifts through your content to find exactly what your potential customers are looking for is another necessary and important factor. This is used by people in a hurry, and those who know exactly what they are looking for. As a result, you will need to ensure the results brought back for the search terms are relevant, and provide enough information or detail for your website users to know which link to choose, to get where they need to be.
- Product imagery- imagery is an essential factor when selling products online, and this means that you need to include high quality, stunning imagery that really sells your products to those who might be interested.
How can you improve the online shopping experience on your website?
To improve the online shopping experience on your website, there are a number of things to consider. These include:
- Adding quick view options- quick view options allow your potential customers to see some of the details about a product, as well as a larger image of the product, without needing to click through to another page. This can allow users to compare multiple products at once, and find important information quickly.
- Improving the checkout cart- as the final stage of the shopping process, the checkout cart and form needs to be simple and easy to use to make sure that your potential customers don’t simply abandon the cart. This should involve making the forms easy to fill out, with the right size fields and buttons for all screen sizes, and using loading animations to show the process moving along.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.