Making a statement with web design is an important aim for many companies and businesses. As the face of your business online, your website needs to reflect your company persona and branding effectively, while providing a functional role for your potential customers or clients. However, with so many websites having very similar designs, it can be difficult for businesses to stand out. So what are the features of unique web design, and how can this help your website be different? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. In fact, we provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about unique web design.
What are the important design features for a unique website?
Creating a website that is unlike anything else can be a challenge. Especially when you consider the sheer volume of websites online right now. But a website that reflect your company, and your branding, should be individual, and different from others. But how can you achieve this? Well there are a number of key features to consider, including:
- The structure of the website- a website with a standard home or landing page, and then multiple pages connected via a menu is standard web practice. But this is not the only option. You could create a horizontal scrolling website, where the website users, your potential customer or clients, slide the screen to the left to access the next page, and these pages are also available via a menu or icon. One page scrolling websites are also effective. You don’t need to restrict your design to standard practices.
- The colours and colour schemes- one feature that can make a number of websites feel similar to one another is the colour scheme. Following the design trends on the topic of colours and colour schemes can be a good way to appear relevant and up to date with your potential customers and clients. But if this doesn’t work with your company branding or company colours, then you might need to do something different. And this is not necessarily a bad thing, as it can help your website stand out and be much more memorable.
- Typography- while all typography needs to be easy to read on all device sizes and types, you can choose unique typography to give character and personality to your website. This can be designed in a way that suits your company persona, and really draws attention to your website.
Considerations for creating a unique website
If you are thinking of creating a unique website, there are some things to consider. These include:
- Design standards- like all design, web design has standards. and most importantly, your website users have their own idea of what kind of standard your website should reflect. If you are making changes to your website, to make this appear different to others, make sure that you do not inadvertently lower your standards.
- Purpose- every design should have a useful function or purpose. Making changes to your website just to make this unique may not provide the type of purpose your web design features need.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.