The balance of striking visual design and the role of functionality is definitely an important aspect for any company or business to consider when investing in a website. But while the visual design is obvious, the functional design is often behind the scenes. So what are the important functional website elements? And how can these have a positive impact on website success? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about the important functional website elements for success.
What are functional elements in web design?
Functional website elements are those that are used for practical purposes. Designers need to create these elements effectively so that all website pages, and assets, work as they should. This can include a wide range of factors from visual display functionality to buttons and links.
What are the most important functional website elements for success?
For any website to succeed online it needs to be fully functional and work efficiently to show professionalism, build consumer trust, boost the user experience and ensure sales and sign ups can take place. Some of the most important functional website elements include:
- Navigation: The navigation elements of a website are essential for determining whether a site is functioning properly and ensuring a good user experience. Audiences need to be able to move around the website quickly to find the information that they need in as short amount of time as possible.
- Speed and performance: All websites need to load quickly and easily and while web development elements can increase the amount of code, and make a website heavier, it is a web designers job to ensure that these do not interfere with the websites speed or performance. In addition, it’s also essential for a designer to make sure that elements of the composition don’t weigh down the functionality. Balance is key to building an effective website.
- Compatibility: A good design should look perfect on all devices, from a wide range of browsers to the various mobile devices in use. Making sure that your website is responsive is one way to stay top of mobile and desktop searches, driving more organic traffic to your website to increase sales and sign ups.
- User interactions: Your site visitors may have multiple ways of communicating with your website, depending on their device. As a result, it’s essential that people can scroll and swipe on smartphones and tablets and click on desktops. If your website has VR or AR elements, you’ll also need to consider these immersive components in your design.
- Structure: A website’s structure be a very important part of the overall user experience as well as meeting SEO requirements. Potential customers or clients need to easily navigate through a website without encountering any issues like getting lost or ending up on broken pages, and the structure to achieve this needs to be very logical.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.