Imagery is a crucial aspect of any web design, for all pages and multiple uses. This can showcase products and services, and be used to add depth and style as well as visual interest. One of the emerging website trends involves using highly detailed imagery in web design, which can be very effective when used correctly. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about highly detailed imagery in web design.
What is highly detailed imagery used for?
In web design, highly detailed imagery can be used effectively for a number of reasons and purposes, including:
- Product imagery- using highly detailed product images can help show details that your potential customers may be looking for like textures and seams. As such, by using highly detailed imagery you may be able to increase sales.
- Above the fold imagery- using imagery above the fold for the landing page is a good way to grab attention immediately, and has long been popular, but when this is highly detailed imagery, the effect is even better.
- Imagery of services- if your company or business provides a service to clients, using highly detailed imagery can be a useful way to show off the quality of your services, and exceed the expectations of your clients.
What are the advantages of using highly detailed imagery in web design?
Using highly detailed imagery can bring a number of advantages and benefits to your web design on the whole. These advantages include:
- Improving company branding- when using highly detailed imagery you can help to establish your company brand identity and this can instantly help your website and your business be more recognisable in the future for returning customers or clients. In addition, highly detailed imagery can combine your company colours into the design scheme and even use imagery that enhances your branding too.
- Drawing attention- high quality imagery with highly detailed images can be a great way to draw attention to your website and grab the interest and intrigue of your potential customers or clients. The imagery being highly detailed adds visual texture and contrast which all serves to enhance the landing page overall and establish strong visuals.
- Unusual design- highly detailed images are not used as often as other image styles, and this actually contrasts in theory with minimalist web design which is currently the norm for websites. As a result, using this on your website can be the perfect way to set your company apart from the others and make a real statement with your landing page design.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.