Using colour overlays for the images on your website can be a design technique that works effectively for some businesses. But this needs to be carefully considered? Well, what are the different options of colour overlays, and what should you consider? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to the advantages of image overlays.
What are image overlays?
Image overlays are simply translucent overlays that can be positioned over images as part of your web design. These overlays can be used in a variety of different ways to create more interest, and make your images stand out. Often colour overlays are used to great effect. But what kind of advantages can this web design option bring?
What are the advantages of colour overlays for website images?
So, how can colour overlays bring something new to your website? And what should you bear in mind while using them? Well, there are many advantages to image overlays, when used properly. And these include:
- Colour and branding- adding a colour overlay to your image can help add more branding elements to your web design. This will mean that your website and company in general, will be more memorable. Make sure that the colours of your website also reflect your company branding, and that the overlays compliment the rest of the web design. Colours that clash will put users off, instead of drawing them in.
- Colour and visual interest- adding a coloured overlay can also make your website more visually interesting. The overlays should be subtle, as too much can present an unprofessional image of your company. Go for a hint of colour, rather than a deep colour block.
- Texture and contrast- adding a textured overlay to your image, like a dust effect, can help to create contrast on the web page. Contrast is something that will definitely draw the users attention, and this will mean that more website visitors pay attention to your images. Make sure that may textured overlay you use, matches with any other textures elements you are using in your web design. Too many contrasting textures can look chaotic and unprofessional.
- Texture and visual interest- adding texture overlays to your images can be beneficial in small amounts. Subtle overlays will be more successful by intriguing users, and drawing them in, rather than overwhelming them.
Design considerations when using colour overlays
To ensure you get the best possible results, you should consider:
- Using colours that work well together as part of a cohesive colour scheme
- Using overlays for a purpose, for example, drawing and directing attention, or emphasising company branding
- Subtle effects can be a better choice
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.