Creating top quality websites and designing effective landing pages, takes a range of skills and a lot of dedication. It’s not as simple as many people think. And if you want to make sure your website reaches the right people, and is designed to improve user experience, then research and development is essential for success. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with customers and businesses across the region, including Wigan and Southport, to provide innovative and stunning web design and web marketing solutions. This takes a lot of research and planning. So, how can research and development help your business succeed online?
What is research and development for web design?
Research and development is an essential process for web design success. And it could involve:
- Researching your competitors to uncover the web design and web marketing techniques they are using, and how effective they are. This can help you develop strategies for your own company, based on this research.
- Researching your users and finding out what they expect or want from your company. Then developing a website that meets these needs/expectations.
- Researching colour schemes for your company logo. Different colours have different meanings, and choosing the right fit can help your company succeed.
How can research and development help your business succeed online?
So how exactly can research and development help your business succeed online? Well, there are many different opportunities, including:
- Call to action buttons – Whether it’s making a purchase, or signing up to your mailing list, the call to action button is incredibly influential. As such, these buttons are a key component to any website. As a result, you will need to use current research to help determine where to place these buttons, the type of text you should use, the colour of the button, and the shape of the button. Once you know all the facts, you can make a more informed decision.
- Typography and text- Everything about the text on the website is influenced by the latest web design data. This includes the font, the size and the location of the text. Being easy to skim read should be your main goal when thinking about your website text.
- Navigation- Research into the most effective navigation methods should help to determine which course of action you should take. Whether its a hamburger menu, a slide out navigation bar, or a static navigation option, you should choose the one that will be most effective for your company.
- Colour scheme – The company branding does influence the colour scheme in the majority of cases, as of course, your website is an extension of your physical presence. However, for other colour choices, you should be sure to take a look at the data to determine the most effective solutions for your business. Different colours have different psychological traits, and you should choose the colours that most reflect your company’s persona.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.