Your company or business website should reflect your company effectively, to an online audience. While the text and written content might explicitly outline your business and what you have to offer, the first thing that will attract your customers is the web design itself. And this means that your website needs to be designed with your company in mind. Using different design tools, like illustration, or unique typography can help to set your company apart, and stand out to your audience. Texture is another of these design tools, and it can be used to transform your website. But how should you use texture, and how can texture improve your web design? Well, here at Pumpkin Web Design Manchester, we work with companies and business around the North West and across the region, from Southport to Wigan, to provide web design solutions that deliver results. As a result, we have produced this guide to texture in web design.
So, How does texture improve web design?
Texture in web design allows elements of your website to stand out from the page, with a 3D effect. This is created using shading, and light and dark colours, to create depth, and the visual effect of physical texture. So, how does this improve your web design? Well, it can bring many advantages, including:
- Creating focal points- as your potential customers scan your page, they typically stop at every point that catches their eye. This is usually an image or animation, or a piece of typography. But it could be a piece of textured content. Using texture as a background or border for key pieces of content can set these areas up as focal points, where your audience will pay closer attention. As a result, you can use this to emphasize your main points, or to draw attention to the call to action button.
- Be different- the main advantage for using texture in web design is that it can set your website apart from others. In a time when many website look the same, using the same flat design and minimalism, texture can bring something different. And this can be something that actually attracts your potential customers, and increases their impression of your company as a whole. It will also help your website to be more memorable too.
- Typography- texture is not just for background boxes though. You can actually use textured typography too. This is typography that has a textured effect to stand out from the page or to fit in with a textured background. Either way it can be a very effective tool for attracting attention and styling your website.
Considerations for using texture
Texture can be very effective in web design. However, there are some considerations you should bear in mind. And these include:
- Limiting the amount of texture- use texture sparingly for it to be effective. Too much texture can simply be distracting, and a little bit chaotic.
- The reason for using texture- use texture for a reason and a purpose. Otherwise you will miss out on the many benefits it can bring.
For more information or advice about professional web design services, get in touch with the experts today, here at Pumpkin Web Design Manchester.