When your potential customers click through to your website, you naturally want to meet their requirements as quickly as possible. As doing so, would result in a good user experience, and ultimately more potential sales. However, even if your website is designed with a minimalist style highlighting key features one by one, this won’t mean a lot, if your website takes too long to actually load. Here at Pumpkin Web Design Manchester, we work with clients and companies around the Manchester region, including Blackburn and Chorley, to provide web design solutions that not only grab attention and look great, but that load quickly too. So just how important is the loading speed of your website?
So, why is the website loading speed important?
The load speed of your website is crucial for a range of factors. These include:
- Meeting your website users expectations- people that use your website expect it to load quickly and efficiently, with no big delays in image or animation loading either. The last thing they want to see is the alt text for your header image that hasn’t yet loaded. As a result, you should make sure that your website loads quickly and correctly.
- Improving the user experience for your website users- a website that loads quickly and efficiently is one that will help your users find the information they need quickly and easily, without struggling. This is what every user wants from every website, so make sure your website doesn’t leave them disappointed.
- Increasing your ranking position on the SERP- Because search engines also want to provide the best possible experience for users, they too use speed to determine the quality of the interaction with your website. A website that takes too long to load, equates to a website that does not provide a top quality user experience. And despite the actual page content, this can be enough to cause your website to lose out on a higher ranking position on the SERP.
- Making a good impression – The faster your website loads, the better impression you will be able to make on your potential customers. In fact, customers often equate the speed of your loading times with professionalism and quality. The loading time is the first thing your users will notice about your website, either consciously or subconsciously. So if you want to make a good first impression, consider decreasing your load time.
- Increasing sales and sign ups- A website that is slow to load will result in a lot of lost custom as people refuse to wait for the website to load. Instead they will leave your website and look elsewhere for their products or services. This is still the case if your website initially loaded quickly, but the purchasing or shopping cart aspect is taking a long time. This is because any delays are thought of as suspicious or unprofessional, and people leave to look elsewhere. So if you want to increase your conversions and profit, you need a website that loads quickly and efficiently.
For more information or advice, get in touch with Manchester’s leading web design professionals today, here at Pumpkin Web Design Manchester.