Whatever type of company you have, and whatever type of products or services you provide, your web design will need to be as unique and interesting as your company is. From your colour scheme, to the images you choose, you can put your own mark on your web design, and reveal your company personality. Typography and font choices are also very effective for this, and that’s why there are so many different fonts to choose from, as well as so many unique fonts being created. But could these fonts be effective for your website? And how should you use them to achieve the biggest advantages? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with a range of companies in a variety of industries, across Manchester and the North West. As a result, we have produced this guide to how to use different font styles in web design.
What are the important design considerations for different fonts?
Different font styles require different considerations. While some fonts will need a plain background, and a strong colour scheme, other fonts will be perfect for overlaying images with. Knowing the strengths and weaknesses of different font types will help you make sure you use each font correctly, and get the most from your web design. Popular font styles include:
- Calligraphy fonts
- Tall fonts
Using calligraphy and handwriting fonts in web design
Calligraphy fonts and stylish handwriting fonts are incredibly effective in web design. These generally use a number of swirls and flourishes, and most unique fonts are likely to be fancy fonts. You can design these fonts yourself too, to really bring out the quirkiness and character of your company. But how should you use them? Well, you should consider:
- Using a plain background- fonts with swirls and twirls can be difficult to read, especially on a mobile device. So use a plain background that creates enough contrast with the colour of the text, for the words to really stand out.
- Consider the negative space- again, with a font that is more difficult to read, especially fancy fonts, increase the unused space around the world, and between the letters, to really emphasize the letters and words.
Using tall fonts in web design
Tall fonts with narrow, tall letters can be incredibly effective for your headings and titles. This is because the shape of the letters is different enough to stand out, while still being easy to read and understand. So what should you consider when using tall fonts? Well, here are some tips:
- Make your font bigger- narrow writing, no matter how tall, can look cramped and be difficult to read. This is especially true when you consider users on a mobile device. So to counter this, you should use a larger font size. This will help the writing stand out from the background, and be easier to read.
No matter what type of font you choose, fancy or tall, make sure you only use this font for headings and titles. You should stick to a plain text for the body of your content as this will be easier to read, and will look less chaotic.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.