Options for using illustrated elements in web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about the different options for using illustrated elements in web design.

What are the different options for using illustrated elements in web design

Illustration can be used effectively across your website. Here are some examples:

  • illustrated hero image- instead of using that cheesy stock photo, or the generic picture of your office, why not add some personality to your website? Illustrations can fall in line with your company branding and personality, and an illustrated hero image can grab the attention of your potential customers. And make them interested in what you have to say. Simply by offering something new.
  • illustrated icons- icons are a popular tool across all websites. And they need to be instantly recognizable, and universally accepted. But that doesn’t mean that they all have to be the same. Use the same shape for your icons, but illustrate them with thought and character, and your website will stand out from the crowd.
  • info-graphics- illustrating info-graphics to condense key points from a huge block of text, is a great way to help make your information more accessible, and easier to take in. This also helps your page look more interesting and engaging, and can actually draw the readers in.
  • explain processes with illustration- if you have a process or a service that takes more than one step, you can use illustration to explain each step, and break it down for your users to understand. Using illustration in this way is incredibly practical. And, because illustration is not widely used, people will be genuinely interested in what you are explaining.
  • page links- using illustrations for the links to different pages can be a great way to personalize your website. After all, every website using clickable link text, but pairing this with a specifically designed illustration, can make a big difference to the usability and style of your website.

What are the advantages of illustrated web design features?

There are a number of advantages to using illustrated web design features. These include:

  • Helping your website stand out- Using illustrative design features can help your website stand out. This attracts more potential customers, and keeps them on your website for longer. Which in turn means that you have more opportunity to make sales.
  • Adding character and personality- the illustrations you choose can help to add depth, character and personality to your website. Which can help your company express the brand personality, and show off the quirks and features.

For more information or for professional web design solutions, that really get results, get in touch with the professionals here at Pumpkin Web Design Manchester.