Choosing the right imagery for the above the fold content is an essential consideration for any website, and using illustration over photography can be a very effective choice. But what is this? And why should you consider this style of imagery? As Manchester’s leading web design professionals, here at Pumpkin Web Design Manchester, we work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about illustration over photography in web design.
What is illustration over photography?
Illustration over typography is a specific design trend that involves illustrating over the top of a photograph to create something unusual and to really personalize and customize the imagery to your requirements.
What are the advantages of illustration over photography in web design?
There are a number of advantages and benefits to using this style of imagery in web design. These advantages include:
- Creating something unique for your website
- Supporting your company branding
- Making a visual statement
Illustration over photography can create something unique for your website
By using illustration over typography you can be sure that your website, particularly your above the fold content, will be completely individual and unlike any other that your potential customer or client will encounter. This helps your website to instantly grab attention and pique the interest of your website users, while also ensuring that your website will be memorable, leading to more repeat customers and clients.
Illustration over typography can support company branding
Choosing illustration over typography as your leading visual design choice, above the fold, can help to promote your company branding and support the development of this in the longer term. The colours and illustration style you choose can reflect elements of your company branding while the overall visual effect will also be part of this too.
For websites with a serious, responsible brand, less playful illustration can be a good fit, with imagery that connects to the interests of your potential customers, but that doesn’t stretch too far beyond these. For more quirky and fun brands you can take the illustration over typography style to new places and depths with the style of illustration you opt for.
Illustration over typography can make a visual statement
Finally, opting for an illustration over typography style can help to make a clear and bold visual statement. When used with the right typography and combined with the right colours, above the fold this is an imagery choice that instantly stands out. Not only does this draw in the potential customers and clients, directing their attention, but this can also help to deliver any message you are wanting to send.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.