To succeed online, your web design needs to be perfect. From the typography to the navigation bar, there are a lot of decisions to be made. And each of these decisions can impact on your overall finished product. But if you really want to impress, imagery is one of the key areas you should pay attention to. But why is imagery so important in web design? And can you use imagery to get the best results? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and businesses across the region to provide top quality, practical and stunning web design solutions. As a result, we have produced this guide to imagery and web design.
Imagery and web design
Imagery is a key player in web design. And there are a number of reasons for this, including:
- imagery helps tell your brand story
- imagery is often better than text
- imagery can attract attention
- imagery can tug at emotions
Imagery helps tell your brand story
Does your brand have a story? An origin story? Or a future goal? Whatever it is, potential customers love to know about it. After all, they are taking a risk in buying your products, or signing up for your services. So you need to convince them that you are trustworthy and relatable. And there is no better way to do this than through branded storytelling.
Your company branding is split up into different areas online, including:
- your logo
- your content style
- your colour scheme
- your imagery
Relevant imagery can really set your company branding apart, and help consumers make that all important decision about choosing your company. From professional snaps of your team, to relevant, professional background images, the images you choose will be tied up in your branding. So choose wisely.
Imagery is often better than text
In fact, we think imagery is ALWAYS better than text. If you can say it with a professional image, you should. Just think about your own experience online. Do you scroll through websites skim reading the content but stopping to look at the images? Well, you are not alone. And research has demonstrated that people are much more likely to remember an image, than a piece of text. So when it comes to your web design, and creating something that will stand out to your potential customers, you need to think about your imagery.
Imagery can attract attention
From header images to a sidebar gallery, using imagery on your website can attract attention, and even help direct your potential customers through the purchasing process. With well placed, professional photographs, your website will be easy to navigate and your customers will quickly and easily find what they are looking for.
Using imagery in web design
Imagery is an essential component of web design. And professional images should always be used where possible, instead of stock images. So where should you use imagery, and how will it effect the results?
- Hero images- Large images, taking up the space above the fold, with typography overlaid, are quite common around the web these days. And using imagery like this can immediately grab your customers attention and make them want to know more. Especially if your image is professional and high quality.
- Background images- Background images used in certain elements can be very effective when used properly. Are you an environmentally friendly company? Why not use a relevant background image to get this across? Or maybe you’re office has a great view over Manchester? Again, this could be perfect for a background image. Choose an image relevant to your brand, and one that helps tell your story.
- Gallery- Do you provide a service? Why not produce a gallery of works? This can help make it easier for customers to see the quality of your craft, before making a commitment.
For more information or advice about imagery and web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.