Business facing companies are those that aim to sell products or provide services to other businesses. This can be industry specific, or cover a range of industries. But how can web design differ for these businesses? And what are the important web design features for business to business companies? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about web design for business to business companies.
What are the most important web design features for business to business companies?
For companies that are aiming to sell products or provide services to other businesses, the style of website, and the design features should be slightly different to those used for customer facing websites. As a result, the key design features you should consider include:
- Increasing explanatory content
- Using risk free design
- Improving clarity
- Using call to action buttons effectively
Using more explanatory content for B2B websites
From video to website animation and interactive features, business to business (B2B) websites should use more in depth explanatory content. This is because businesses looking for supplies, products or services generally already know what they need to order, they just to need to know which company to order from. As a result, as well as making your products or services look great, you also need to show off the advantages of working with your company too. This means explaining exactly what your company will provide, and what kind of benefits or advantages the interested businesses can expect.
Using risk free design for for B2B websites
B2B websites don’t just need to convince one website user to purchase or sign up, they often have to convince a whole team of people. As a result, for most B2B websites, risk free design is the winning strategy. Choosing safe design choices can help you establish your company as professional, reliable and trustworthy. And this in turn can make it easier to persuade a whole group of stake holders at once.
Improving clarity for B2B websites
while B2B websites can definitely benefit from more explanatory content detailing the positive impact your company or service could provide, clarity is essential. For any B2B website, the information needs to be clear, easy to understand (even when using the right industrial jargon), and quick to skim over. Using bullet points for key information can be beneficial, and your website layout should also help to divide content effectively, increasing clarity.
Adding call to action buttons for B2B websites
the call to action buttons on a B2B website can be quite different to those on a business to consumer website. This is because the decision to purchase or book is often not taken immediately, as internal delegation and communication will be necessary first, before a decision is made. As a result, “buy it now” or “call us today” are call to action slogans common to consumer facing websites, that have no relevance to B2B websites. Instead “request a quote” or “request a call” can be much more effective for B2B websites.
For more information or advice about professional web design for B2B or B2C websites, get in touch with the professionals today, here at Pumpkin Web Manchester.