Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about increasing newsletter signups.
Why are newsletter signups important?
For any company or business, increasing the number of people you can reach through your mailing list is essential. This can bring a number of benefits, including:
- Increasing number of returning customers or clients- sending a newsletter to an audience of people that have already purchased, or shown interest in what your business can offer can be an effective way to pull them back in and increase the numbers of your returning customers. A newsletter that is personalized and tailored to what they want can be more effective than a universal newsletter though, and this is something you should consider.
- Increasing brand awareness- if you are a new company or business, an email newsletter with product or service details can help keep your business in the minds and thoughts of the reader, and increase the brand awareness around your company.
- Sending offers and discounts- newsletters can be an effective and simple way to offer a special discount to people on your mailing list. This can not only pull in returning customers, but also those that haven’t yet purchased your products or booked your services.
What are the most effective options for increasing newsletter sign ups?
For your newsletter to bring the benefits outlined above, your website users must first sign up to your list. So how can you increase the number of sign ups? Well, there are a number of things you can consider. These include:
- Offering a discount code- a discount code accompanying the sign up box or pop-up can make a dramatic impact on the number of people who actually do decide to sign up. Make sure that this is clear and obvious, and stands out from the rest of the sign up content.
- Using company branding- if your sign up content is part of a popup or advertisement, make sue that this is clearly part of your company website, and is clearly branded. Consider the colours you use, as well as the typography, imagery and even the language. If your website viewers know that this is definitely part of your website, they will be much more likely to sign up.
- Responsive design- You need to make sure that your whole website, including any popups or advertisements are effective on mobile websites, and screens of different sizes. If your newsletter sign up box is not easy to use, with buttons that are too small or misplaced, mobile visitors to your website will not be able to sign up no matter how much they want to.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.