The about us page on any website is one that tells the company story, and reveals the background behind the company, the products or the services. This can be a really important page, as it can help to build trust with your potential customers and establish a connection, resulting in increased sales or sign ups. Most of the website users that open your about us page, are on the cusp of booking your services, or buying a product, and they are just looking for confirmation that your website is trustworthy and reliable. However, the about us page is rarely given as much design attention as other key website pages, and so usually website users expect to be underwhelmed. Creating something interesting and visually appealing then can improve the user experience and keep user attention. And one way to do this is by creating interactive content for your about us page. So what does this involve? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about interactive elements and your about us page.
What are the effective options for adding interactive content to your about us page?
So, how can you develop effective interactive content for your about us page? Well, you could consider:
- An interactive company timeline- A timeline with information that is revealed when the user interacts with it is a great way to keep website users engaged with your about us page. This also uses a reward system that encourages users to keep on unveiling new information as they scroll down the page. As a result, they are more likely to read the content, and learn more about your company or the people behind it.
- Interactive images- If you use images of your team as part of your about us page, why not make these interactive? Clicking on an image could reveal details or a small bio about each person, so that your potential customers can get to know everyone.
- Hover animations- not useful for mobile design at all, but very effective for desktop users, hover animations can be a great way to encourage your website users to interact with the above the fold content on your about us page. These can also be useful for adding interest to images and links to other pages too.
- Contact form- you should have a specific contact area or page, but you can always add a contact form to your about us page, so that anyone with questions or inquiries can approach you company straight from your about us page. Consider making this form visually attractive, with error capture and even a side scrolling input system for one question at a time simplicity.
For more information or advice, or for professional web design support, get in touch with Manchester’s leading web design experts today, here at Pumpkin Web Design Manchester.