The most important page on your website is always going to be the landing page. This is the first page that visitors will see when they open your website. And this is the page that will make the biggest impression on your potential customers. Honestly, people make a judgement about your website in the first 2 seconds. And this can be enough for some potential customers to simply leave. As a result, it is critical that your landing page is up to standard, and meets or even exceeds, customer expectations. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we provide a range of web design and web marketing solutions that really get results. We work with companies and businesses around Manchester and the North West. And we have produced this guide to landing page layout choices.
Landing page layout choices
When it comes to your landing page, you need to make sure everything is suitable. This includes the layout. So planning your landing page layout is a great place to start, and it should involve considering:
- the imagery
- the navigation bar
- the title or heading
- the whitespace
The imagery
Landing page imagery is all about drawing the website visitor into the website. And making them interested, and intrigued by what you are offering. As a result, a lot of websites use large images that take over the above the fold content. This is the part of the website that is visible without scrolling. These are known as hero images and they can be very effective. However, they are also very commonplace, so if you want your website to stand out, you might need to change your approach.
Instead of a hero image, you could:
- use a selection of three images, in three separate columns, with text underneath. These images could even link through to different pages
- use large typography overlaid on an illustration or simple colourful background
The navigation bar
On most landing pages, you will see the navigation bar almost straight away. Often the navigation bar will be positioned above the hero image, or below it, so that the eye is drawn to it. Colour will also be used to draw attention to it. This is really important because when people land on your landing page, they are usually looking for something. And the navigation bar can help them reach their end goal, in less time. Which means a better user experience. As a result, you should make sure that your navigation bar is clear and obvious in your layout plan.
The heading
The landing page title or heading also needs a prominent place in your landing page layout. In fact, this is probably one of the most important landing page layout choices. That’s because, the title or heading will help your website visitors know if they have landed on the right page, and how useful this page will be. So always make sure that your heading is easy to read, and located in an obvious and eye catching position.
For more information or for professional web design support that can transform your business, get in touch with Manchester’s experts today, here at Pumpkin Web Design Manchester.