“We would like to say a huge thanks to all at Pumpkin Web Design for all the hard work you have put into our website and SEO over the last 12 months. We are getting more enquiries for kitchens than ever before and the website has really helped us to increase our order value. Keep up the great work” – Mike Sheffield – Director at MLS Kitchens of Manchester
Who are MLS Kitchens?
MLS Kitchens are an established and reputable kitchens specialist operating originally out of Manchester, more recently out of Oldham. A family run operation with a key focus on customer service, MLS Kitchens carry out hundreds of installations throughout Manchester every year.
Which digital marketing services were required?
MLS Kitchens required a new website which would help to showcase the kitchen styles, options and services available, whilst encouraging the visitor to get in touch to arrange design visits, request a catalogue or make a general enquiry. It was also incredibly important that the new website ranked well on Googles SERPs (Search Engine Results Pages), and worked perfectly on mobile phones, tablets and desktop & laptop computers.
What did Pumpkin Web Design do?
After a great meeting with Mike and the team at the showroom in Manchester, we went ahead and designed the new website using WordPress (running Flatsome). We had all the images and video footage we needed to create a compelling home page which quickly delivers the key message likely to motivate the website visitor to get in touch, or explore the website further. We used video background sections using .webm and .mp4 video formats to add further depth and interest to the page, whilst paying particular attention to how the website would respond to mobile and tablet devices.
There is a strong emphasis on “call to action” on every page of the website, encouraging visitors to get in touch via a multitude of incentives and offers.
We’ve also been busy working on the content of the website, keeping the blog up to date with valuable content designed to provide useful information for the visitor, and using social networks to promote it. As a result of this, MLS Kitchens rank highly on Google’s first results page for the key phrases most appropriate to the business, and the website continues to generate significant leads and enquiries for our client.