With the Mobile First algorithm update made by Google last year, it’s no surprise that designing websites for mobile users has become a top priority. And this generally means creating effective and stylish responsive web design. So that your website can be enjoyed by users on any device, while maintaining a high ranking position on the search engine results page. But how can you make your mobile website stand out from all the rest? We are Manchester’s leading specialists, here at Pumpkin Web Design Manchester. And we work with companies and businesses around the North West and across the region, from Southport to Wigan, to provide high quality web design solutions and support. As a result, we have produced this guide to mobile web design tips to increase conversions,
Mobile web design tips to increase conversions
So how can your mobile web design help you increase conversions and make more sales? Well, there are a number of tips you can try. These include:
- minimalist design
- large call to action options
- good navigation
Minimalist design
When designing your website for a mobile audience, you need to consider the small size of the screen. Too much content at one time can be incredibly overwhelming on a small screen size, and it can also detract attention away from your main focus area. Such as the call to action or the heading. Instead, your mobile website should be designed to only focus on one thing at a time, with one main focus per “screen”. This will help emphasize your key features, and as a result, can lead to more click throughs and conversions.
Large call to action options
On a mobile screen, it’s important that your key areas are large and very visible. In fact, these should be the main focus of your page. Make sure that your call to actions cannot be missed or ignored, and you will find that more of your audience will click on them. You should also make sure that your call to action button is:
- the right shape
- the right size
- the right colour
- using the right language
All of these factors will play an important subconscious role when your potential customers decide whether to click the button, or not. And you need to find a design that will fit your website, and your branding.
Good navigation
Finally, one of the most important mobile web design tips to increase conversions, is to create a good, simple navigation system. Navigating your mobile website needs to be a straight-forward, simple task, not one that takes a lot of thought. This means designing your menus and links carefully, categorizing content so that it is easy for users to find what they need. You can even colour code categories, or use other visual clues to really help users understand the different options, without using too much thought.
For mobile navigation hamburger menus or swipe out menus have been very effective. This is because the navigation bar itself is hidden behind a small icon that can be clicked on to reveal the full menu. On a small screen this saves space, and makes your links much easier to click on.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.