Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. As industry leaders, we work with companies and clients across a range of sectors, around the North West region. And we provide a wide range of web design and web marketing solutions to help businesses grow and develop. One of the principal parts of this role is to create a landing page that can grab attention, while providing the right amount of information for users. The landing page is the hub of the website. And from there users will explore your website further, as long as your landing page piques their interest. As a result, we have produced this guide to planning the perfect landing page.
Planning the perfect landing page
The landing page is the single most important page on the website. And before you can go onto secure all those sign ups, or make those sales, you need to make sure you plan your landing page first. You need to consider:
- The aim of the landing page- is your goal to increase sales, increase awareness, or to increase the traffic to your website? Different websites have different goals. And your intended outcome should influence the layout, typography and overall design of your landing page.
- Identify your target audience- knowing who you are pitching your website at is an important part of planning the perfect landing page. This is because, different audiences will require different things from the website. And you need to make sure your landing page meets the requirements of your intended target audience.
- Experiment with design features- from the layout to the topography, you should experiment with a range of design features until you find the right combination. Don’t just take your own word for it though, get the honest opinions of unbiased people to tell you what they think. Preferably people that would fall into your target audience categories too.
- Focus on branding- make sure your landing page will emphasize the company branding at all stages. This will really help your landing page to stand out and be more memorable.
Advantages of planning the perfect landing page
The landing page is the first page your potential customers will land on, when clicking through from a search engine or social media. So the landing page is all about first impressions. And we all know how important first impressions can be. That’s why your landing page is so important to the success of your website, and company, online. So here are some advantages of planning the perfect landing page:
- a well designed landing page will be intuitive and make it easy for users to find what they need
- a landing page with good branding and well thought out colour schemes will get the users trust immediately
- a well planned landing page will be optimised for SEO, and be more likely to rank higher on the SERP
For more information or advice about planning the perfect landing page, get in touch with the professionals today, here at Pumpkin Web Design Manchester.