Positioning your testimonial element

Client testimonials can be a huge part of persuasive web design. From the above the fold content, to a sidebar, or an entire review page, there are a range of options for web designers thinking about creating a testimonial element. But how this should be designed, and the most effective methods, are still up for debate. Here at Pumpkin Web Design Manchester we are Manchester’s leading web design professionals. And we work with clients around the North West region, from Southport to Wigan, to provide a top quality, efficient, web design, and web marketing service. As a result, we keep up to date with all the latest developments and trends in web design. And this includes design features for client testimonials, and testimonial elements. As a result, we have produced this guide to positioning your testimonial element

Client testimonials

Client testimonials can be a fantastic addition to any website. Genuine reviews from previous customers can create a human connection with your potential customers. So you can connect to, and reach out to, potential customers in an entirely different way.

Because of this connection, client testimonials can actually be very persuasive. And adding some well designed testimonial elements, can lead to more sales, and more sign ups. So your website can allow your business to grow.

Deciding where to include your testimonial element is one of the most important considerations. There are a range of suitable options available. And these include:

Above the fold- A well designed testimonial element can look great as part of the above the fold the content. You could position it over the hero image, or use the element itself as one of the images displayed as part of the hero slider. Either way, this will capture users attention, and interest, and help your website seem more trustworthy right from the start. For content above the fold, you need to make sure that the text really stands out from the background. Especially when creating a testimonial element, with text overlaid on the top of high quality image.
Standout element- you could design a stylish and attractive element for your testimonial, that could fit with the rest of your landing page. This would draw attention as users are scrolling, and help improve your website success. You should aim to use the secondary or tertiary colour, in your three colour design scheme. This will help to tie your design together, while also making the testimonial content stand out.
Sidebar element- Alternatively, you could create a sidebar element that can be repeated on each page, but with a different testimonial in each element. This will help your testimonials fit with your web design, but will also stop the same content from being repetitive. This can catch users interest as they scroll through your content. And if used as part of the product or service pages, the testimonial element could be a deciding factor for many users choosing to purchase your products or sign up to your website.
Review page- Your final option is to design a full review page. Lots of companies have achieved good results with this option, and it does help to keep all your reviews in one place.

For more information or advice, get in touch with the experts today, here at Pumpkin We Design Manchester.