Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide the perfect web design solutions tailored to your businesses requirements. And this includes persuasive e-commerce design, effective content and professional imagery. As a result, we have produced this guide to everything you should know about persuasive web design.
What are the important factors for effective persuasive web design?
To make sure that your web design will be successful, you need to make your potential customers feel a connection to your company, and to feel like your company is reliable and trustworthy. The important factors that can help you achieve this outcome, include:
- Trust based website features- to make a positive decision about shopping with your company, or buying into your services, potential customers need to be able to put their trust in you. In fact, this is one of the most important principles of persuasive web design. And to do this, you need to create a website that shows off your industry standards, your testimonials and reviews, and the quality of what you are offering. Professional imagery, video content, and access to reviews will be essential.
- Clear and concise content- websites that are the most successful at persuading users to part with their cash are the websites that make their products or services absolutely clear. High quality, professional imagery can do more for your website than a paragraph of text describing what’s on offer. So make sure you feature genuine images of your products or services, as a key part of your web design. And linking back to consumer trust, you also need to make the steps to get in touch, incredibly easy to follow, and clear to see.
- Simple design features- web design that is simple to follow, and simple to understand is always the best style solution. But it also a key part of persuasive web design. Providing a website that makes text elements easy to read, images easy to focus on, and call to action buttons to direct the process, is good way to persuade users that your website is a safe, and suitable, option.
- Social proof- finally, for potential customers to be persuaded that your website is safe, your company is legitimate, and your products or services are necessary, you need to provide a sense of community. Whether you link your social media accounts, or include a testimonial section, or both, you need to convince new customers, that other people think you’re great. People are easily persuaded by the actions and opinions of other people, simply because we are designed to listen to each other. It’s part of our evolution as human beings.
For more information, or for professional web design support, get in touch with the professionals today, here at Pumpkin Web Design Manchester.