Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across the North West, from Southport to Wigan, to deliver effective web design solutions. As a result, we have produced this guide to everything you should know about script fonts and company branding.
What is a script font?
So, first of all, what is a script font? Well, a script font is a font designed to look like calligraphy style handwriting. From large swirls and flourishes, to blunt joined lettering, there is an endless array of script font designs. These can be completely unique, or can be bought as stock typography. But either way, this style of typography can add character and depth to your webdesign. Though this must match your company branding and brand identity.
Important considerations when using script fonts to enhance company branding
Choosing a script font that matches your company branding needs to involve certain considerations, including:
- Your brand identity/persona
- Your competitors branding
- Your target audience
Script fonts and brand identity
From serious and solemn, to quirky fun and youthful, different brands have a unique identity. This will be reflected in the style of the written content, the imagery, the colour scheme, and the typography. Script fonts can be used to reflect the whole range of brand identities, when they pair well with the rest of the web design. For companies offering fun and quirky products or services, try using a swirly, oversized font that offers a lot of visual interest. While for companies with a more serious tone, choose script fonts with thinner, heavier lines.
Script fonts and your competitors
Before you choose any font, you need to make sure that it sets you apart from your competitors, and doesn’t make your two website look overly similar. This is because its very important to establish your brand as unique, trustworthy and reliable, and this doesn’t work if your website is mistaken for another.
Script fonts and your target audience
You also need to consider the requirements of your user, as well as your branding. This means ensuring that your typography is responsive and easy to read on mobile devices (vertically!) and that is also meets their expectations. Script fonts generally appeal to all demographics, but it never hurts to test your typography using A/B group testing, to see if a different font style would help improve your website performance.
What are the advantages of using script fonts to enhance company branding?
There are a number of advantages and benefits to using script fonts as a way to establish and emphasize brand identity. These include:
- Being unique- script fonts can be uniquely designed for you company to match your identity and persona.This helps to st your website apart from those of your competitors, and helps to make your website more memorable.
- Building trust– a website using script fonts in this way shows to consumers that the company is professional and trustworthy.
For more information or for professional web design, get in touch with the team today, here at Pumpkin Web Design Manchester.