For most websites, buttons and especially call to action buttons, are crucial. These will direct traffic to different website pages, depending on their purpose, and can ultimately lead to an increase in sales and sign ups. However, to do so, these buttons will need to be well designed. Colour and shape are two important considerations, and these are often well planned features for most websites. But the positioning of these buttons, and the size, is often overlooked. And these can have different answers depending on the purpose and use of the buttons themselves. That’s why, here at Pumpkin Web Design Manchester, we have produced some size and positioning tips for website buttons. As Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about website button size and positioning.
Important size and positioning tips for website buttons
So, how should you position your websites buttons, and how should you size these effectively? Well, there are a number of things to consider, including:
- The purpose of the button(s)- if you have just one call to action button, somewhere in your above the fold section, the purpose of this is very clear, to grab attention and interest. As a result, you would naturally position this in the area of the page that will receive the most attention, and size it large enough to be noticed. However, if your buttons are to be used as smaller buttons on a website pop up or notification, this might be different. You could in fact choose to make the positive outcome button larger than the negative button, as a method for persuading users and directing their actions towards making a purchase or signing up. On the other hand, if you have multiple buttons positioned close together, to lead to different product or services pages, these will need to be an equal size and positioned equally across the page to give equal focus to each important page.
- The website page- buttons used on different website pages may have different rules about size and positioning. For example, for buttons on your product page, the checkout button may be positioned in the upper right, and be larger than the back or continue shopping button, which may be found lower down the page. This is because the larger button should always be the higher priority button, that needs to attract the most attention.
- The menu- for buttons used on a navigation menu or bar, especially those that are hidden behind a hamburger icon, the buttons will need to be of an equal weight, and positioned in a way that your website users, and potential customers expect.
For more information or advice, or for professional web design solutions tailored to get results for your business, get in touch with the experts today, here at Pumpkin Web Design Manchester.