Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about effective split screen design and food company websites.
What are the advantages of using split screen design for food based company websites?
Food based companies are incredibly varied. From local bakeries, greengrocers and butchers, to home-made sweets and snacks, there are a wide range of companies that would fit into this category. And while each company is undoubtedly different, with different aims and goals, there is one shared thread: selling food products online. To achieve this, and to grow your business online, a split screen design can be a very effective option for a number of reasons, including:
- Showcasing imagery
- Maintaining visual interest
Split screen design can showcase your professional imagery
Not long ago, food based e-commerce was a small market, with the exception of take away and delivery services. But with the recent industry changes in light of the pandemic, food based company websites are a growing market. And to make sure that your company really stands out, using professional, high quality imagery is a must. Split screen design can be a very effective layout for dividing your page into two or even three different segments, providing space for your imagery to really show off the quality of your food products. This is absolutely essential for your potential customers to build trust and take a chance on their first time ordering from your company. The imagery you choose should make your food appear irresistible, and should always be an honest image of what your potential customers could expect when ordering from you.
Split screen design can help to maintain visual interest
Because of the nature of split screen design, your potential customers will never be faced with a wall of overwhelming text. Instead, your important pieces of text based content will be punctuated and supported by stunning visual imagery of your products. This is far more effective than simply describing your products and your company, because the imagery itself is easier to understand and digest at a glance.
Ultimately, by using a split screen design, your website users will be initially interested in the website, because of the unusual layout. This interest will be maintained as your potential customers browse through your content, and are surprised by the layout and content display.
For more information, or professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.