Storytelling is a marketing technique that has long been popular, and has proven itself to be incredibly effective. But how can you use storytelling in web design? And what are the benefits of this? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about web design storytelling.
What is storytelling in web design?
Storytelling in web design is a specific technique that is used to deliver information, or a narrative, about your company, products or services to the audience. This generally uses different steps to introduce potential customers or clients to a scenario or character, with a problem or challenge that is resolved with the aid of your products or services. While typically used for advertisements and video content, storytelling can work well s part of your web design too. This can dramatically increase the rate of sales and bookings, as well as ensuring that your potential customers or clients form a positive impression of your company.
Using storytelling in web design
To make the most out of this technique, you should consider:
- Defining a main message- your story should have one central message that is delivered clearly and effectively to your website users. This should not be ambiguous, and you shouldn’t try to achieve too much with just the one story-line. Delivering multiple messages at once can be confusing, and this is best avoided.
- High quality visual imagery- most storytelling in web design needs to be implemented through the imagery. This is easier for your website users to connect with, and creates a more natural flow to the unfolding narrative as they scroll down the page.
- Illustrations and animations- illustrations designed specifically for your company can be very effective for storytelling. These can allow you to combine words and imagery to deliver a more complex message, or you can use simple animation to help potential customers or clients follow the flow of the story more effectively.
What are the advantages of storytelling in web design?
There are a number of advantages to using storytelling techniques in web design. These advantages include:
- Forming an emotional connection- emotions are pivotal if your website users are going to become paying customers or clients. Storytelling is a good way to invoke an emotional response and a deeper connection, leading to an increase in sales and sign ups.
- Alternative method of selling- while content online is focused on selling, storytelling web design can demonstrate or reveal the key selling points of your products of services, without being too overwhelming.
For more information or advice about professional web design and storytelling in web design, get in touch with the professionals today, here at Pumpkin Web Manchester.