Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about the importance of imagery for email newsletter design.
What is the importance of imagery for email newsletter design?
Professional and high quality imagery used as part of your newsletter design can be incredibly important. The right imagery can bring a range of advantages and benefits, including:
- Grabbing the attention of your audience- sending an email that is simply a wall of text to your emailing list isnt going to work wonders with your potential customers or clients. In fact, it will be lucky if it isn’t sent straight to the spam folder. Instead, you should use high quality, professional imagery to grab attention and pique the interest of your website users immediately. This imagery is the first thing they will see, and if it does secure their interest, then you might just see an increase in click throughs to your website.
- Establishing company branding- the imagery in your email newsletter is also a great way for your potential customers and clients to know which company is emailing them, and to associate this email with being legitimate and not a scam. For this reason, it’s always a great idea to include imagery of the company logo, and to use a certain style for your product or service photographs, that can be easily identifiable. this helps to build trust, and in return, you could see more sales and bookings.
- Enticing offers- if you are emailing your customers with a discount newsletter, including information about which products are in a special offer, are a discounted in price, including the images of these products can be a great way to make your potential customers want to find out more.
How to make sure the images in your email newsletter are effective
To get the best results from your email newsletter, by adding imagery, you should consider:
- Using professional quality imagery- you want your images to look great, as this will be connected to your company image too. But you also want your audience to be interested enough to click through. This means that your imagery needs to be high quality, professional level.
- Responsive- your imagery needs to be responsive so that this looks great on all devices, and all screen sizes. Images that are to small, or too big, will make your company look less professional, and be less likely to develop trust.
- Optimized- you should also optimize your imagery. You don’t want your audience to be waiting for the email to load for long, as they will likely get bored. Optimising and compressing images can really help to reduce the load time.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.