Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about the importance of updating UX design.
What is UX design?
UX design stands for the User Experience. This is web design that is intended to provide a positive user experience combining all design choices and options, including visual design and typography as well as functionality. In fact, the user experience is actually at the centre of all design choices, instead of being an afterthought at the end. And this makes a big difference to a range of key areas and features of your web design.
What is the importance of updating UX design?
Creating a website that is based around the needs and requirements, as well as the expectations for your website users and potential customers and clients is a great option for any business or company. But one thing that is often overlooked is the need to keep this updated on a regular basis. So why is this important? Well, there are a number of reasons, including:
- Keeping up with technology changes- as technology grows and develops, and continues to do this at such a high rate, the expectations your website users have for your website, and the functionality of this, will change. It’s important to stay up to date with new technology developments and the effect that this can have on user expectations online. This will allow you to make small but subtle changes that keep your website high performing. It can also lead to an increase in sales and sign ups too.
- Consistently testing functionality- by keeping your UX design up to date you can continue to test the functionality of your design and ensure that this is fully working on all devices and platforms. This can prevent any long term issues from appearing and remaining unnoticed, which could have a negative impact on your traffic, bounce rate or sales and sign ups.
What are the important factors for strong UX design?
There are a number of important factors to bear in mind when designing strong UX design. These include:
- Choosing the right colour scheme- using colours that provide the right amount of contrast, for text to be easily read, is one of the first UX design decisions you should make. You should also opt for colour combinations that complement each other, otherwise your website can look chaotic and overwhelming.
- Choosing the layout- something as simple as the layout of your website could be make or break for your web design, and your users. If your layout doesn’t support the natural user flow (i.e. the sequence of information that users expect) then this can lead to confusion, and an increased bounce rate.
For more information about UX design, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.