One of the rising trends in web design is to position text content, above the fold. Until recently, this space has been reserved primarily for visual content, with a small text overlay. But now it’s the typography, and the text itself that is taking centre stage. So is this effective? And how can you use typography to create stunning above the fold content? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced these top tips for typography above the fold.
Using typography above the fold
Typography above the fold can help to secure your users attention, and draw their interest. Users have a preconceived idea about what to expect regarding your website, before they view it. And anything that stands out or deviates from this notion, in a positive way, is sure to secure interest.
But it’s not just your users that will benefit. Text content above the fold should focus on the key aim of your company. It is a great space to place your main message or purpose, as everyone who visits your website will see it. As a result, your company can connect to more people, and get your message heard.
Top tips for typography above the fold
Some top tips for using typography above the fold successfully include:
- Using Serif fonts- serif fonts have long been avoided, as they were presumed to be too complicated to read. But recently, an increasing number of designers have been using serif fonts effectively. These should be bold, and large, to really grab attention, and should be paired with a plain and simple background.
- White-space is key- Space around the text, between the words and even the letters is essential for securing the right style and visual effect. It will also help to ensure that your text is easy to read and attracts attention, as other elements will not distract your audience.
- Keep it short- The text content should not be over-long as part of your above the fold content. Instead, you stick to around 2 sentences, or three short sentences. Make sure you use this text to really emphasize something and make a connection with your users.
- Make it asymmetrical- asymmetry in web design is currently a very successful and effective web design trend. By positioning your above the fold typography asymmetrically, you can create a stunning, striking effect that will grab your users attention. Asymmetry is a good way to brake the mold. Just like above the fold typography.
- Stacked text- another popular trend for important text features is stacked text. This is a web design trend that stacks blocks of text, directly on top of one another, aligning perfectly. The effect is dramatic and striking, turning your words effectively into art.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.