When users land on your website they already have preconceived notions of what your website should do, and how it should work. If you can second guess these notions, and determine what your users expect, you could find that your website is more successful than ever before. So, what exactly do users expect from web design? And how can you meet their requirements Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We provide stunning web design solutions for companies and businesses across Manchester, and the North West, including Southport and Wigan. As a result, we have produced this guide to the top user expectations for web design in 2021.
What are the most important user expectations for web design in 2021?
User expectations generally concern the practicality of the website, and how easy it is to use, rather than more visual design concerns. The most important user expectations for web design in 2021 include:
- a simple, clear navigation system
- easy to read typography
- a website that is quick to load
- visual elements
A simple, clear navigation system
For users landing on your website, the first thing they need to understand, is how to navigate the website. After all, they probably dont want to spend an hour reading through your whole website. In fact, if they cant find what they want quickly and easily, they are likely to just leave your website completely. As a result, using a universally recognized, tried and tested navigation method is a great way to make sure that your users requirements and expectations are met. Which could potentially lead to more sales or sign ups.
Easy to read typography
One of users top expectations is to be able to read your content easily and skim read through it quickly. Again, this is tied in with the idea that users just want the information they need, in as little time as possible. Using too many unique fonts, font that isnt space out correctly, or font that is just too small is an easy way to lose potential business. Instead, meet user expectations with east to read typography.
A website that is quick to load
Users dont expect to see a loading screen, or a website that loads one piece at a time. Instead, users expect website loading to be almost instant. And for some websites, loading time time will be having a direct effect on success and sales. To make sure you meet user expectations, make sure you fully optimise your website loading time.
Visual elements
Web design is incredibly visual, and it has been for some time now. Which is why the majority of your website visitors will expect your website to be full of visual elements like video content, images, animations and illustrations. Make sure your website is not too text heavy, and include some professional, high quality images.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.