We can’t all be perfect. But striving for perfection in your web design is something every company and business should do. Especially when you take into consideration the sheer volume of competition online. To stand out from the crowd, grab your users attention, and connect with them on a deeper level, your web design needs to be as close to perfect as possible. And here at Pumpkin Web Design Manchester, we have proven our web design skills repeatedly. We work with companies and businesses across Manchester and the surrounding region to provide web design solutions that can get results. So we don’t allow any room for mistakes. As a result, we have produced this guide to the top web design mistakes you should avoid.
Top web design mistakes you should avoid
So if you want your website to bring in new customers, and represent your company well online, here are the top mistakes you should avoid:
- Not planning your above the fold content- responsible for bringing all your website viewers into the website, the above the fold content needs to grab their attention and pique their interest. As a result, the above the fold content is probably the most important content on the website. So make sure you use video content, professional imagery, or interesting typography to start your website off on the right track.
- Using clashing colours- too many colours on your website, or clashing colours not used properly can give your website visitors a headache. In fact, it can be so distracting that your website visitors simply leave. This won’t help you secure any extra sales at all! Instead you should consider the rule of three, when choosing a colour scheme.
- Illegible font types- when choosing a font style or typeface for your headings, or your website content, it’s important that you make a statement. But too many swirls and twirls, or flourishes, can actually make your text really difficult to read. And this will drive potential customers away, instead of driving sales! Stick with easy to read fonts, and make sure each letter, and word, are well spaced out to avoid confusion.
- Too many font types- Using different font types for your headings and content is common practice. And it usually works really well. But introducing more than two font types to your web page can make it hard to read, and visually confusing. It’s generally not a good idea.
- Lack of imagery- Customers make judgements about your products and services, and your company as a whole, based on the imagery you provide to present your company. So leaving out professional images, or choosing sub standard imagery, can have a negative effect on your conversion ratio. And it also presents your brand quite negatively.
- Lack of branding- customers buy into a brand. So if your website doesn’t make use of company colours, or doesn’t show good company branding, it’s going to lose out. Make sure you pick a colour scheme that reflects your brand, use language that fits with your company, and present an image that reflects your brand personality.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.