Using 3D imagery in web design

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including  those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about using 3D imagery in web design.

What are the important considerations for using 3D imagery in web design?

3D imagery can be an effective option for a wide range of websites, although this will need to be well placed and used well to create the right effect. In fact there are a number of considerations to take into account, including:

• The company branding- 3D imagery can be of most benefit to companies and businesses with a quirky or fun company persona as this 3D design allows imagery to stand out and be designed with this level of fun in mind. 3D design allows for more imaginative and visually interesting designs that can complement a quirky design theme. At the same time, 3D imagery can be useful when designed with realistic design styles for more serious brands.
• The colours and designs- 3D imagery can offer designers an opportunity to use more playful colours and designs on the website although it’s important to ensure that the design style and colours are complementary to the company branding.

What are the benefits of using 3D imagery in web design?

There are a number of advantages and benefits to using 3D imagery in web design. These advantages include:

• Creating effective above the fold content- the above the fold content on the website is one of the most important aspects of any web design. 3D imagery can be a great option for above the fold content that is designed with your company branding in mind.
• Adding character and personality- for any website it’s important that the design options show the character and personality of the company and 3D imagery can help to emphasize this. With the 3D imagery you have the opportunity to create something that will be unique for your company and will perfectly sum up your company character.
• Creating a memorable website- its important for any website to stand out from the competitors online and be more memorable. This can help your company be the one that potential customers remember when they next need your products or services. It also increases the chances of your website being talked about and increasing organic traffic.
• Grabbing attention- when visiting any website the potential customers or clients need to be interested and intrigued by your web design. 3D imagery can be a great way to grab attention and interest, especially on the landing page. This helps to define your company branding and it also helps to focus attention on your website, as soon as the website loads.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.