Web design is a discipline that moves with the flow of design trends and principles. And one design trend that frequently makes an appearance, grows in popularity, and then fades away again, is the lowly circle. While you might not think a simple shape could be classed as a web design trend, circles can actually be used very effectively throughout any website for a variety of reasons. But there should also be meaning behind the choices. So, what is the purpose of using circles in web design? And how can you integrate circles seamlessly with your existing website, and your company branding? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to using circles in web design.
Why use circles in web design?
Circles are a popular choice for many web designers and companies alike. But why? And are they really effective? Well, they can bring a range of advantages, including:
- Drawing attention- circles stand out from the rectangular screen, and the usual grid pattern that consumers are used to seeing. By drawing attention, you can direct users to different parts of your website, or different web design features. This could include the navigation bar or the call to action button.
- Read the text- text inside circles is more likely to be read by your potential customers. This is because the shape of the circle focuses attention on the inside, instead of the outside of the shape. So if you have a message to get across, a circle could be a good option
Using circles in web design
So, circles can bring a range of benefits, but how can you use them to get the most from this design feature? Well, you could consider:
- Using a circular call to action button- the call to action button can be the most important part of any web-page. This is the button that will initiate, or help your potential customers, move further through the purchasing or signing up process. So to make this feature circular can be a great idea, as it will instantly grab the attention of any of your website users. And more attention, could mean more conversions.
- Accentuate text- we are currently seeing a lot of websites using a circular design or a circle background to emphasize and accentuate text as part of the above the fold content. This can be very effective, as it creates an area of contrast, and visual interest for your users.
- Image framing- if the style of your website supports image framing, you could opt for circular frames to your smaller images used in your web design. The frame should be the tertiary or accent colour to help the shape stand out further, but it is the circular shape that will really make a design impact.
For more information or advice about professional web design solutions for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.