Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about using dynamic content in web design effectively, and the benefits of this.
What is dynamic content in web design?
Dynamic content is the name given to the type of website content that changes. This can be applied in a wide range of different ways, including:
- Banner advertisements- changing your banner advertisements frequently is a good example of dynamic content. These can change based on personalisation settings and data you have on the individual user, such as location or past sales. Or this content can change for seasonal content and offers and discounts.
- Suggested products- if a user has added an item to a cart, a good example of the dynamic content for eCommerce websites is the suggested items bar. This suggests items that may accompany the selected item in the cart. For example, batteries or matching accessories.
- Blog content- regular content that keeps your blog updated is a good way to keep your website fresh, while also drawing in more traffic from an increase in organic search rankings.
- Above the fold content- if you regularly change your above the fold content, with different videos or imagery, this can also count as dynamic content.
What are the benefits of dynamic content in web design?
There are a number of advantages to using dynamic content in web design. These advantages include:
- Building trust- if your website is old, outdated and hasn’t changed in a while, your website users and potential customers or clients are more likely to think that your company is not trustworthy or professional, and instead will choose to shop elsewhere. Dynamic content allows you to change this perception, helping to build trust, which is an essential step for increasing sales and sign ups.
- Improving the user experience- dynamic content that suggests items or provides offers based on the users location, the users previous purchasing records, or their current interaction with the website is a great way to improve the user experience. This is because any of these changes make it easier for the user to find what they need, or get deals applicable to them. And anything that makes the user experience better, is more likely to improve sales and sign ups.
- Increasing impulse sales- if you have an eCommerce website, using dynamic content, particularly when a user has added something to the cart, can dramatically increase the number of impulse sales. These are items that your website user may not have been intending to buy, but who see the suggested items and this piques their interest.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.