Using shapes in web design has become increasingly popular over the past year. As has liquid design and liquid animation. Fluid shapes combine both these practices for a range of design and functional benefits. But why should you consider this, and what are the advantages? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the region, to deliver high quality, effective, web design solutions. As a result, we have produced this guide to everything you should know about using fluid shapes in web design.
What are fluid shapes for web design?
Fluid shapes have a specific design style that brings something new to geometric design, or website backgrounds or features. These are shapes that have more fluid edges, with a liquid look. This can be used effectively in a number of different ways, including:
- Altering the original shape to show fluidity- this could mean changing the shape from a perfect oval, to a drip like shape, or a splodge.
- Altering the design of a shape to show liquid movement- this could use layering effects to create the visual effect of liquid movement, and shapes beneath water.
- Using shapes as part of liquid animation
What are the advantages of using fluid shapes in web design?
There are a number of advantages and benefits to using fluid shapes in web design. These include:
- Creating effective layering effects- layering effects can help to create a stylish and effective website that has depth. When fluid shapes are used, this can help to draw attention to design detail, and can create areas of visual interest.
- Unique brand style- fluid shapes can help to create a unique brand style for your website. Depending on which shapes you choose, and what style of fluid effects you create, you can be sure that your website will be unlike any other, and will really stand out from any competitors. This helps improve brand recognition and can even help to promote brand awareness, especially when you stick to the same design style for other platforms too.
- Attention to important details- using fluid shapes in web design can be very effective for directing user attention to key parts of the website, and important pieces of information. This works effectively with liquid animation, directing the flow towards important parts of the website, as well as fluid shapes individually, which attract attention because of the more unusual design.
- Range of styles- from animated shapes, or backgrounds, to static fluid shapes, there are a range of styles to choose from. You can opt for illustrated fluid shapes, in a variety of designs, to professional imagery positioned inside a fluid shape outline. Whichever style you choose, make sure this reflects your company branding, and the rest of your web design on the whole.
For more information or advice, or for professional and effective web design and web marketing solutions for your business, get in touch with the experts today, here at Pumpkin Web Design Manchester.