Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we know that this time of year can be a busy time for changing and altering your website. As part of this, you may be considering using gold colours as part of your alterations. This can be a very effective choice, but what are the advantages of using gold colours in web design?
Using gold colours in web design
Gold is a powerful and strong colour. It is associated with elegance and luxury, as well as prestige. So using this on your website, could associate your company with these values too. And this will help to present a professional, stylish image of your company. But there are some considerations to using gold colours, that you should bear in mind. These include:
- Gold highlights- as a strong, powerful colour, too much gold on your website can be overwhelming. So in design terms, less really is more. Using gold borders, or subtle hints of gold around important or key features can draw attention to them, and catch the eye of your potential customers. In contrast, using gold for every detail will make your website look too chaotic and will divert attention to all the different points, instead of allowing the user to focus.
- Contrast- for the gold to stand out, it has to contrast with the rest of the page. This means that the background colour will need to be something that allows the gold to stand out and be noticed. Dark purple, blue, grey or black can be a good option. However, while the gold needs a contrast, to stand out, this doesn’t mean it should clash with the rest of your colour scheme.
- Imagery- to create a hint of gold in your website, you don’t necessarily need to use it as a background or tertiary colour. Instead you could use gold elements as part of your imagery. Images with a couple of gold features, rather than a full gold image, will direct attention, and help your website to stand out. Again, less is more in this case, with a couple of gold elements inside an image, performing better than a full gold image.
What are the advantages of gold colours in web design?
There are a number of advantages and benefits to using gold colours in web design. These include:
- Adding luxury to your website- gold colours are associated with luxury and high quality: being the best. Using this colour on your website can indicate that your products or services are also high quality and can help build consumer trust.
- Adding interest- gold isn’t a colour that is overused on websites and so adding a touch of gold to yours can really help create space for visual interest, attracting attention and interest.
For more information about web design and navigation, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.