Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about using imagery with long focal depth in web design.
What is long focal depth?
Long focal depth is a term used in photography and videography to describe a particular technique that uses a larger than average depth of field. What this means specifically is that there is more space between the first focal point and the farthest away object. This type of photography and videography can be very effective for websites in all styles.
What are the benefits of using imagery with long focal depth in web design?
There are a number of advantages and benefits to using imagery with a long focal depth in web design. These advantages include:
- Increasing the sense of space- one of the main reasons to use imagery with a long focal depth is to create an immense sense of space and depth in just one image. And on any website this can be a very effective and stylish addition to your imagery content. Above the fold for example, this type of imagery can capture the attention, interest and imagination of your potential customers and clients.
- Making a visual statement- if you’re looking for a style of imagery or videography that will stand out from that of your competitors and will help to make a visual statement, long focal depth can be the answer. This style of imagery is sure to capture attention immediately while also setting the tone for your web design in general.
What are the considerations for an effective result?
When using long focal depth imagery as part of your web design there are a number of factors to bear in mind. These include:
- Where you use this imagery- this style of imagery can be visually dynamic, bold and eye catching which makes this the perfect option for above the fold content. Whether it’s the backdrop for your header and call to action button, or it’s used as a smaller image alongside text here, long focal depth imagery can achieve effective results when used above the fold. In addition, this style of typography can be very effective for services pages where imagery is essential to showcase your talents and build trust with potential clients.
- The company branding- for any style of imagery on your website the company branding is one of the most important considerations and should be something you take into account when choosing imagery style. Long focal depth imagery can be a very effective and visual way to show your company branding using colour, focal points and imagery objects, and overall style to help emphasise your company persona and branding.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.