Visual design plays a key role in the success of your website and your company branding online. Illustration can be used as part of your visual design to help set the tone of your website, and to help establish your branding persona or identity. But what is layered illustration? And what does this mean in practice? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to everything you should know about using layered illustration in web design.
What is layered illustration?
Layered illustration is an illustration style that uses layers of colour, or texture to build up to the complete image. This can create a striking effect that can capture interest and generate enthusiasm for your website.
What are the considerations for using layered illustration in web design?
When using layered illustration in web design there are a number of factors to take into account. These include:
- The design style- as with any visual design added to your website you need to consider the style of the layered illustration to ensure that this is in line with your company branding, and the overall brand persona you are aiming to create. Every part of the layered illustration, from the shape to the colours, should be designed with consideration to the overall website style.
- The colours- as a big part of the design, the colours used in your layered illustration will be important, but these should be carefully considered. You will need to choose colours that complement or fit well with colour scheme used on your website, as well as your company branding.
- The level of detail- when using layered illustration in web design it can be very important to choose the right level of detail. This is especially important when factoring in mobile website users, who will have a smaller screen size. As a result, it can be a good idea to use less detail than you may have wanted, simply to ensure the image clarity.
What are the advantages of layered illustration?
Layered illustration is a design choice that can bring a range of advantages and benefits to your website. These include:
- Defining your company branding- using layered illustration provides the perfect opportunity to define and establish your company’s brand identity because this is so visual and unique to your website. With layered illustration above the fold, you can be sure to make a bold and effective statement.
- Grabbing attention- if you need your website to capture attention and interest immediately, layered illustration can be a fantastic choice as this is unique and original to your website, and is completely different to standard hero imagery.
For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.