When it comes to creating a website that has an incredible visual aesthetic, animation styles can be a very important consideration. From animated video content, to animated illustrations above the fold, in the hero or header area, there are a number of effective animation choices available. One such option is the use of liquid animation. But what is this, and what are the advantages of using liquid animations in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about designing a website with liquid animations.
What is liquid animation?
Liquid animation is a specific style of animation that is designed to mirror the flow of liquid. This is a peaceful and tranquil style of animation that brings in natural elements and physics to give your website an unusual, contemporary and professional edge over any competitors online. Psychologically and emotionally, this style of animation can also help to build trust with your potential customers, who will feel soothed and relaxed by the animations style, removing any purchasing tension they may be experiencing.
What are the important considerations for using liquid animations in web design?
There are a number of different considerations to take into account when using this type of animation in your web design. These include:
- The purpose of the animation- using animated web design content for the sake of it is a good way to bring energy to your website, but you probably wont find that you achieve many results from this, if any at all. You need a clear purpose for using the liquid animation style, if you want to increase sales, sign ups or bookings.
- Company branding- as with any other design feature you add to your website, you should make sure that the liquid animation style, and colour combinations used, really accentuate and promote your company branding. For some companies, this style of animation simply will not be a good fit.
Different ways to use liquid animation effectively
Liquid animation can be used in a number of different ways, to achieve different aims and goals. This includes:
- Creating a visual path- using liquid animation to draw the eye down the page, or across to another part of the page can be a very effective design technique. When directing the users visual gaze, make sure to emphasize key content, such as the call to action button or sign up box for the best possible results.
- Engaging users- using liquid animation as a form of visual feedback to reward user interaction can be incredibly effective. Whether this is on a button click, on a scroll, or whether this is applied to typography, the liquid animation can be a great way to impress and delight users and encourage further interaction.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.