One of the most important design features of any website is the imagery. But choosing imagery that will set your company apart can be a challenge. But you could opt for macro imagery. So what is? And what are the advantages of using macro imagery in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s number one web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about macro imagery in web design.
What is macro imagery?
Macro imagery is incredibly detailed close up imagery. This could be a close up of material, an object or even a plant or animal. With a high quality macro image, the subject can be difficult to discern, and the image can be quite abstract.
How to use macro imagery in web design
In web design, macro imagery can be used very effectively in a number of ways, and for different purposes, including:
- Landing page hero imagery- hero imagery on a landing page is the imagery that is positioned above the fold. This is what your website users, and potential customers or clients will see first when your website loads. As a result, it is essential that this imagery captures attention and interest immediately. A macro image can be a great option for this, as the fine details draw attention and curiosity.
- Product images- if you sell products like clothes or shoes, you might find that a macro image can be a good addition to your product images. This can be used to show the high level of detail to stitching, and the quality workmanship and materials used in the item. Adding this with the other product images gives your potential customers the opportunity to see the product at different levels, and can help to build trust and positive consumer relationships.
- Typography fill- creating typography letters that are filled with an image is a popular choice for many companies and websites. But the difficulty lies in choosing the right imagery. Macro imagery can be a great option, as this will attract interest, but will not overpower the shape of the letters, helping your typography stay easy to read.
What are the advantages of macro imagery in web design?
There are a number of advantages and benefits to choosing macro imagery for your web design. These include:
- Promoting your industry links- For some companies, macro imagery of a relevant work related item or object can help to cement industry links. If you work in a materials focused industry for example, using macro imagery of the materials you work with can be a good way to promote your industry authority.
- Pique the users interest- any website has to grab the attention, but then pique the interest of the website users, and potential customers or clients. Macro imagery can be very useful for this, as it is unlike anything used elsewhere, and will give your company a unique and interesting feature. At the same time, the macro imagery itself is sure to draw curiosity because of the close up, detailed nature of the imagery.
For more information or advice about web design and website imagery, get in touch with the experts today, here at Pumpkin Web Design Manchester.