Designing your company website is no small task. From the branding and the colour scheme, to more user orientated decisions like navigation bars and layout, there are a lot of decisions to be made. And making the right choice is dependent on your level of research. This is because, the more understanding you can glean about the way that users interact with web content, and what they expect, the better your web design will be. One of the current buzzwords surrounding all things web, is this idea of a micro-moment? But what is a micro-moment? And how can you use this to improve your web design. Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with a wide range of companies around Manchester and the surrounding region to provide web design solutions that are both stunning and effective. As a result, we have produced this guide to using micro-moments for web design.
What is a micro-moment?
So what exactly is a micro moment? Well, Google describes four different types of micro-moments. These are the moments that make people pick up their device, and search for something. And these four types include:
- I want to know
- I want to buy
- I want to do
- and I want to go
These thoughts originate with the user, and there is not much you can do about that. Apart from pre-empting this micro-moment and really planning for it.
Using micro-moments for web design
So when a potential customer arrives on your website, you now know that it is highly likely, one of these micro-moments has caused this event. And as a result, you need to be prepared to show users:
- What they can learn- if your website visitor came to your site with the intention of finding something out, you need to make it easy for them to find the information they need. Perhaps you have an in depth blog section with articles and blogs detailing a wide range of relevant topics. Or maybe you just have an FAQ section. Either way, link to it from your landing page, so users can find out what they need quickly and easily. This will all contribute to a positive user experience.
- What they can buy- now if you’re an e-commerce site, chances are you already show off your products. But your user could be looking for something in particular. So make searching your products easy and simple by using a search bar, or splitting your products into categories. And make sure this can be accessed with one click from the landing page.
- What can they do, or where can they go- for many companies, these questions can be answered in a similar way. By making sure your opening times are clear and visible, and listing your events on your landing page, you are showing website visitors that they can visit your store or go to an event you have. And they haven’t had to trawl through your website to find this. Of course, you should still make sure these elements are well styled, and fit with the rest of your design too.
The common thread throughout each of these solutions, is immediacy. If someone has picked up their device on impulse, as part of a micro-moment, they are expecting an immediate response. And if you can provide this by planning and designing a landing page around micro-moments, you can grow your business, and boost sales.
For more information or for professional advice, get in touch with the team here at Pumpkin Web Design Manchester today.