Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about adding motion to web design.
What are the effective options for adding motion to web design?
There are a number of different ways to add motion to web design. These include:
- Scrolling text animations- a single line of text that scrolls through several very short sentences underneath your hero image or above the fold content, can be a great way to make several points at once. The scrolling needs to be set to the optimal speed to make sure that your website users can read the content, before it moves. This scrolling motion will draw the attention of your potential clients or customers down the page, and help keep them interested and invested in your website.
- Adding background animation- background animation to create motion effects can be easier than you might think. Using animated fixed dots, layered over the top of the website, at different levels, can provide depth to the website, as well as a simple motion design. This is a subtle way to add motion to a specific area of the website, and it can be most effective when used as part of the above the fold content.
- Scroll animations- scroll animations start when the website user scrolls down the page. These can be large or small, designed differently depending on the style and persona of your company branding.
What are the advantages of adding motion to web design?
There are a number of advantages to using motion in web design, and these include:
- Grabbing attention- the human eye is designed to notice even the smallest movement, and so motion in web design can be a very effective way to attract attention to your web page. This is more important than ever, as people are increasingly multi-tasking, and splitting their attention in a number of different ways at once. As a result, grabbing that attention, and keeping it, can be crucial for increases sales, bookings and sign ups, as well as reducing the website bounce rate.
- Directing the gaze- not only can motion attract attention to the web page as a whole, but this can also be very effective for directing the attention to the specific areas of the screen, that you want your website users to focus on. This could include a call to action button, or an important piece of textual information.
- Company branding- the type of motion you use, and the way you use this can play an important role in defining your company branding. This can help increase brand recognition and help your website, and company, look more professional.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.