When designing and creating the right website for your company or business, there are a number of important considerations to bear in mind. These include the practical design choices, relating to how effectively your website actually works for each user, across devices. But there are also key design choices, simply included to add style and flair to your website. And some of the design options available, will bridge the gap between the practical and the visual. This includes the colour scheme. Your colour scheme will influence the visual appeal, as well as the readability of your website. And one of the biggest current colour trends, is using purple in your web design. So, is this a good option for your website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to using purple in your web design.
Web design colour schemes
Web design colour schemes can be very effective tools and often become a prominent feature of a positive user experience. This is because differences in colours can help to indicate areas of key interest, such as call to action buttons or links. Which helps show users where to go next as part of the purchasing or signing up journey. For this to work, the colour needs to contrast with the rest of the page, and really stand out from the background. For this reason, many web designers choose to follow the rule of three, when choosing their colour scheme. This involves:
- choosing one colour to be the background colour
- a secondary colour for highlighting points
- a tertiary colour for the really stand out features
This is why so many websites choose a bland, plain background colour, so that the other two colours can be used to draw attention. So how does purple fit into this three colour structure?
Using purple in your web design
Purple is a deep, dark, bold colour. And this directly contrasts with the plain background colours that are often used. So how can purple be effective? Well, many companies are currently experience success with purple. Here’s how:
- Using purple as the background colour- a deep rich background colour like purple can be very effective. It is totally different to what your website visitors might expect, and as such, it will be sure to draw attention and intrigue your website users. As a result, they will be more likely to pay attention to your content, and may be more likely to make a purchase or sign up
- Increase the negative space- if you do opt for a purple background, increase all the negative space around elements, particularly text elements. This will help the words stand out from the page, and as a result, your text will be easier to read.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.