Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about using testimonial content on your website.
What are the important considerations when using testimonial content on your website?
So, the important considerations to help your testimonials really grab attention, and influence users, include:
- Using images of the client who provided the testimonial
- The colour and design of the testimonial box
- The typography
Using images of the client for testimonial content
One of the most important things to consider is whether or not you should use images of the client, next to their testimonial. Our answer is yes. Absolutely. With permission of course. But by using a human image, potential customers are more likely to be drawn into their review, and to feel a human connection. we are all programmed to recognise faces, and by using the image of your satisfied customer, you can persuade more people to use your services, or buy your products.
However, if you don’t have permission, or don’t have an image, don’t be tempted to throw a fake one in there. Even a good fake can have negative repercussions for your business. And it gives the wrong impression of your company.
The colour and design of the testimonial box
You also need to put some thought into the colours and design choices you make for the testimonial content. You need the testimonial box to stand out from the other elements on your page, because this is one of the most persuasive features. However, it still needs to fit in with your colour scheme, and your three colour system. Experiment with different styles to see which works the best on your page. Why not try your secondary or tertiary colour, as the background to the box, to really make it pop?
The typography
Testimonials and written reviews can be incredibly helpful. But only if your users can actually read them! Make sure that your typography is easy to read, as well as attention grabbing. You should always try not to use too many fonts across your website, so make sure your style fits in with the rest of your page.
In addition, for responsive websites, you will need to make sure your testimonial content is easy to read on a mobile device. This means considering the size of the text, the text spacing, and the way you use whitespace.
For more information, or for professional web design support, get in touch with the team here at Pumpkin Web Design Manchester today. We are Manchester’s leading web design experts.