From professional imagery to unique typography, you will have lots of stylistic choices to make about your web design. And your choices will reflect the aim of your website, or the nature of your company. But have you considered using texture? Texture can add an extra dimension to your web design, and transform your digital space. Here at Pumpkin Web Design Manchester, we excel at producing responsive websites that are unique to your company goals. And we work with a wide variety of businesses and clients across Manchester and the North West region, to produce web design solutions proven to get results. As a result, we have produce this guide to using texture in web design.
What is texture in web design?
So what exactly is texture in web design? Well, in terms of web design, texture is the perception of surface quality. And this involves creating visual imagery that looks like it has a real, physical texture. Something you could reach out and touch. This brings a 3D element to your design and adds a totally different dynamic to the overall effect.
Texture can be used to evoke an emotional response, to support your text, or to break up your web design and utilize white space more efficiently. But as each and every surface type has its own texture, you should make sure to choose a texture that reflects your company or branding. For example, a soft texture approach would be perfect for caring, nurturing companies. While something more rough would suit something dangerous, like extreme sports.
Using texture in web design
There are many ways to use texture to good effect in web design. And these can include:
- Highlighting elements- Do you want to draw attention to a piece of text, an image, or a call to action? Well, texture can be used to draw the viewers eye to a certain point, and pay attention. This is because the texture itself separates the element from the rest of the page and makes it far more noticeable.
- Matching your brand identity- It’s difficult for companies to stand out online in the digital age. With more and more companies appearing online, you need your website to be visually appealing, practical, but also memorable. And you need your brand to be obvious. Using texture can support your company branding and help you achieve this.
- Separating key elements- Texture can be used to separate key elements in a visually interesting way. This keeps users looking at the element, despite the breaks in content. As a result, you can keep website visitors reading and engaging on your website for longer.
Tips for using texture effectively:
- Don’t let texture ruin the legibility of your content
- Don’t use too many conflicting textures as this can get overly messy and ruin your overall design
- Have a purpose in mind for the texture, and don’t just use it for no reason
For more information or advice about professional web design services, get in touch with the experts today, here at Pumpkin Web Design Manchester.