If you are selling products online, it is essential that your product pages are well designed to help your potential customers and clients to find the correct items and purchase these easily and quickly. This means combing visual design elements with functional UX design. But what should you consider in regards to UX design for website product pages? Well, here at Pumpkin Web Design Manchester, we work across a variety of industries with clients and companies around the Manchester region, including Blackburn and Chorley. We provide professional, effective web design solutions that can help to grow your business. This includes designing stylish product pages that can get results. As a result, we have produced this guide to everything you should know about the important UX design features for your product pages.
What are the important features of UX design for website product pages?
When creating effective product pages there are many important features to consider, including the layout, structure, call to action buttons and imagery. However, there are also some important User Experience (UX) design features to take into account too, and these can have a big influence on the overall success of your online store. These UX design features include:
- Product categories
- Product search function
- Product quick view options
UX design and product categories
Categorising the products for sale can be a very good option for improving the user experience on your website. By categorising products your website users and potential customers and clients can flick through to find what they are looking for quickly and easily. It also means that recommended products can be shown to the website user, helping them compare products and find exactly the right item for their requirements. By preempting the needs of your website users in this way, you can improve the user experience and help establish positive consumer relationships.
Product search for improved UX design
Adding a product search function is one of the most effective ways to improve the UX design as this allows any website users to immediately type in the product name or type they are looking for, and be shown instantly the results. For potential customers and clients, the quickest and easiest website to use is often the one that is chosen for purchasing, and so improving your UX design in this way could lead to improved sales and profits. To get the most value out of the search function, filters should be included and a sort function, to help searches be narrowed down and then organised in line with individual requirements of each user.
Product quick view options for improved UX design
A quick view option will allow users to read a few key details about a product, including the price, when on the main product list page. This means they can access this information without having to click through to that exact product page, allowing for comparisons to be made. For the best possible UX design, users must also be able to place the item in the cart, directly from the quick view option.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.